Starford Learning

Marketing That Works — Digital Marketing Fundamentals

Learn digital marketing from scratch and grow your business online.

Course price

$99.00

Course Content

From Traditional to Digital — How Marketing Actually Changed

👁Business CanvasFREE PREVIEW
🔒Value Proposition
🔒Where digital fits in your overall strategy
📝Module QuizTAKE QUIZ

How Brands Grow — Funnels, Archetypes & Targeting

🔒Classic & digital brand funnel
🔒Industry archetypes
🔒How to brief an agency or freelancer
📝Module QuizTAKE QUIZ

How People Actually Make Decisions Online

🔒Digital consumer behaviour
🔒Phases of the buyer journey
🔒What triggers action
📝Module QuizTAKE QUIZ

Being in the Right Place at the Right Moment

🔒Micro moments
🔒Channel types
🔒Media planning
🔒KPIs that actually matter
📝Module QuizTAKE QUIZ

Content That Travels — Strategy, Virality & Influence

🔒Content marketing
🔒STEPPS & LIFT models
🔒Influencer marketing done right
📝Module QuizTAKE QUIZ

Planning a Digital Campaign from Scratch

🔒Strategic planning framework
🔒Campaign structure
🔒Measurement and iteration
📝Module QuizTAKE QUIZ

Your Website & Digital Toolkit

🔒Website strategy, key digital tools & how to apply them in your marketing system
📝Module QuizTAKE QUIZ